Brand identity reflects how the company wants the consumer to perceive its brand and symbolizes the brand's differentiation from competitors. At the core of any brand identity is the brand mark, or logo. Effective brand identity is created by the consistent use of unique visual elements such as specific fonts, colors and graphic elements to create distinction.
Brand – The perceived emotional corporate image as a whole.
Identity – The visual aspects that form part of the overall brand.
Logo – Identities a business in its simplest form via the use of a mark or icon. |
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| Creation of a new identity from the old shown below. The new ID was effectively and successfully channelled through all touch points. From print material, packaging, livery, uniforms to the website. |
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| A modernised new identity from the old shown below. The new ID was successfully rolled out through all print material and the website. |
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Creation of a modern new brandidentity that reflects the freshness and ease of care of synthetic grass. Implimented through brochure design, stationery, uniforms and livery. |
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Evolutionary redesign of the Bison corporate brand identity. Modernised to reflect the technical and scientific advancements in prefabricated concrete products. All print media, uniforms, factory signage, and livery.
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